I read this last night and thought it made some good points.
thetruthaboutwatches.com
And as a follow-up: Tokyo 2021 Olympics - Seiko sure didn't seem to put themselves out there, did they? Too bad.

Grand Seiko - What Kind of Man Buys One? - The Truth About Watches
What kind of man wears a Grand Seiko? Their U.S. Prez reckons it's a man who turns his back on Swiss watch snobbery. Is that it?

And as a follow-up: Tokyo 2021 Olympics - Seiko sure didn't seem to put themselves out there, did they? Too bad.