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In 2004 Seiko commissioned Gallup to do a survey on consumers' perceptions and values of watch brands.
Seiko was positioned lower than ány Swiss brand and the perceiven value of a Seiko came out on the average of $222.
The spring drive was launched as a Seíko and deliberately not as a seperate brand like Toyota did with the Lexus.
The movement was the perfect platform to position Seiko as a manufacturer of high end watches as it sidesteps all swiss products and offers hitherto unheard of performance in what is principally a mechanical movement.
It is working. Have a read in this thread on the Omega forum section!!!! of WUS:
http://forums.watchuseek.com/showthread.php?p=2942352
This surely must be the greatest achievement of spring drive!!
Petrus
Seiko was positioned lower than ány Swiss brand and the perceiven value of a Seiko came out on the average of $222.
The spring drive was launched as a Seíko and deliberately not as a seperate brand like Toyota did with the Lexus.
The movement was the perfect platform to position Seiko as a manufacturer of high end watches as it sidesteps all swiss products and offers hitherto unheard of performance in what is principally a mechanical movement.
It is working. Have a read in this thread on the Omega forum section!!!! of WUS:
http://forums.watchuseek.com/showthread.php?p=2942352
This surely must be the greatest achievement of spring drive!!
Petrus