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This might be the future of mechanical,watches…
http://www.economist.com/news/techn...atches-are-leaving-their-digital-cousins-dust
http://www.economist.com/news/techn...atches-are-leaving-their-digital-cousins-dust
Agreed. The article is reporting on Swiss companies, not comparing Swiss with Japanese watchmakers. Hence no mention of the Japanese.I don't think it was meant to lift up the Swiss or bash the Japanese, I think it was just meant to pass on how Swatch was using various and, up until now, unusual materials.
Swatch 'transformed' analogue watches.Swatch—which in 1983 transformed dull digital watches into must-have fashion accessories,