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Hilarious and while one could say that wouldn't fly today, IWC's ads of "Engineered for Men" are a bit "interesting". Then again, IWC doesn't feature grocery store romance novel covers in their ads. ;)


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Guys, I saw this ad in Playboy & Esquire Magazines back in 1970 and it showed a Japan made watch that was way ahead of it's competition in technology and style. The Seiko 6139 'Pogue' was an automatic and a chronometer mechanical watch which just beat the competition with its Pepsi Colored bezel and lovely dial just made me forget about that Rolex or Omega or Accutron watches at about twice the cost of the Seiko.And I finally got my Seiko 'Pogue' model in September of 1971 at a list price of approx $125.US. That Seiko model 6139 was a winner then and they have been winners since. Just my 2 cents worth of thoughts on this advert.-Eli
 
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