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I agree...however, if you view the topic on WUSf6
(link: http://forums.watchuseek.com/f6/so-will-change-watch-world-1087367.html), it seems to have been greeted with a complete lack of enthusiasm and a healthy dose of cynicism. (Perhaps this speaks more to the nature of watchmakers, who seem to be mired in the past and skeptical of new technology).

This is also interesting, concerning use of silicon in watchmaking:
http://www.nytimes.com/2012/11/24/fashion/24iht-acaw2-silicon24.html?pagewanted=2&_r=0
 

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I think It is awesome, given that no one really needs to put time or effort into new technologies for wrist watches, These people put a ton of effort and thought into something new yet interesting, I hope it makes its way into the affordable market some time so I may own one.
 
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