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I guess my 3 Ananta purchases have helped some Seiko's bottom line sales for the first 6 months of this year :))


But Seiko is still engaged in an uphill battle. In western markets there is still a lot of resistance to "premium" priced Seikos (In despite of the overall international success of the Ananta line and Seiko's desire to move the Grand Seiko brand onto the world stage).


Swiss-euro watch snobs and non-WIS alike cringe at the idea of paying thousands of dollars for a "Seiko" (Regardless of how good the watch may be).


Their <$1,000 market, at least in the United States, Seiko is suffering at the hands of Citizen with their Eco-Drive offerings.


Time to ax quartz Kinetic watches Mr. Hattori? Solar-radio controlled technology is what's keeping Citizen afloat. ;D


Seiko may not be in a position to abandon the low end and mid priced markets. Their geographical market strategy (Only the "best" Seikos are reserved for the JDM) as well as flooding the west for decades with inexpensive (but good quality watches) may be proving to be the pivotal point in which they won't be able to easily change perceptions about brand image and product. The Japanese are now victims of their own inventions. They have watches that easily match and surpass the best Europe has to offer. Yet, people are reluctant to spend serious money on them.


Seems to me Citizen has always had a better market strategy than Seiko. Perhaps Seiko can't be all things to all people all the time... Can't they?
 

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ArgyBargy said:
Yeah, I'd say the green thing might be a bigger deal than realized. Seiko should position automatics as green, no nasty batteries to throw away, runs forever so you never have to throw it away either, and etc... it's brilliant and it would work, maybe result in a much-deserved renaissance of the automatic.

People that are not into watches will generally not want to put up with mechanical watches. They are inaccurate, suffer from positional variance issues affecting accuracy, have limited power reserve, require servicing and complications (chronographs, etc, etc) exponentially increase their price beyond the reach of most.


While I own and can appreciate mechanical watches for their beauty and quality, they are impractical for most people.
 
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