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I'd imagine that Citizen is more than likely kicking Seiko's rear end in North America.

Eco-drive is practical and easy to use, speaks to the emerging consumer bracket that is decidedly more green-minded than their predecessors, is cool conceptually, and is marketed more widely and more readily available.

Case in point: I'm certainly not a Seiko fanboy by any stretch, but I will admit that I tend to favor them rather heavily compared to Citizen. Having said that, if I were forced to choose 10 watches from each companies' respective North American lineups, I doubt that more than one or two Seikos would make the cut.
 
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