I should warn US readers - the (UK) Daily Mail is a notoriously poor newspaper. But I saw this while looking for info on false Rolexes:
To really know how good they are, I need to compare my [fake Rolex] watches to the real thing. I make an appointment to see Simon Bodle, managing director of David Morris Stores, which has a thriving concession in Selfridges.
Although he is impressed by the quality of my fakes, he too struggles to see any difference between them. ‘I’d guess that this was the more expensive one,’ he says, gesturing towards the Submariner. Great, so my £100 fake is more convincing than my £400 fake.
..After inspecting the fakes, Bodle guesses that the movements were manufactured by Swiss firm ETA, which is owned by Swatch and supplies most of the Swiss watch industry.
This is confirmed by a quick look at the websites. And yet, just because my fake boasts a genuine Swiss movement, that doesn’t make it anything like a £400 watch.
‘The ETA movement in these fakes probably cost them about a fiver,’ explains Bodle. ‘The case would also have cost about a fiver and the whole thing was probably assembled for 50p in a filthy sweatshop in China..’