I saw this as a subject of often why people buy what they do when it comes to vintage collectibles, that we often buy what we lusted after but could not afford when young. I don't remember if it was the Western Auto or the Hardware store by my house but I looked at this watch in the display case many many times. I already had a "big ben" by Westclox and the watches and knives and lighters were all in the same area in both stores. I just never had the $$ to pony up for it, I spent it elsewhere, typically knives tools or ammo. Fast forward 35 or so years and this was offered to me for $20 and I spit my coffee when I saw the pic in his email. That was more than 15 years ago and it sits in a box with some other watch stuff, it is identical to the one I remembered as a child and still makes me smile when I take it out. It is new old stock and has almost no handling marks at all, a really great novelty watch that many of you may remember.