These will appeal to:
1. the kind of watch buyer who doesn't think a $6,000 Rolex is really that special because he can easily afford 10 of them without getting raged at by his accountant/wife/consciousness.
2. the Japanese themselves.
3. die-hard collectors who would rather have 1 watch than 600, or nearly 2 years' worth, of decent dinners (there is a lot more of this type out there than you'd think).
Unsurprisingly, Casio only made 300 of these. Still I do like the watch and will probably lust for one if they instead made 30,000 and sold them for $1,000 each. The Japanese big four have been steadily making maneuvers to get more upmarket (in other words, marking up their prices) so I'm not surprised that even Casio, traditionally known for being the cheap and cheerful out of the four, follows suit.
I like it think it looks good but would never pay the 6 K for one, but its a bit of prejudiced if it had a different brand it would be a different story. I know that dose not quite work because you can tell its a g shok and the an not to many 6 k quartz watches around.