Thanks for the feedback/info.
Unfortunately I don't have a case opener yet, (it's on order)
but by the sound of it the problem isn't too serious.
Comparing this watch to another Bellmatic I own, (4006-6021) the alarm button seems to sit much lower, (is the button possibly screwed too far down the stem?).
Note: I apologize for the rant but I'm really starting to dislike Bay sellers. I contacted the seller about the problem and they replied "I'm sorry, I didn't know". I asked for them to clarify and now they state it was functioning properly before it was sent.