FTR, I started my watch obsession with Invicta, and have owned ~ a dozen different models. I've handled and inspected far more more than that.
They're a discount brand, with a few iconic designs. They pride themselves on using the multitude of existing, stock components to create multiple, new models. The CEO often brags about having ~ 1000 different models to offer for sale, as a result.
They've produced some nicely made, nice-looking and reasonably sized pieces in the past. But, instead of building the brand around a few, clean and simple designs, too many models tend toward the ridiculously oversized, garish, kitchen-sink look. IMO, of course.
Some of what they do is nice, but its often ruined by too many competing stylistic approaches. IMO, they can produce very nicely finished dials. They could be a centerpiece to the brand.
The many minor and a-bit-more-than-minor missteps they've had over the years don't inspire confidence in the company either.
Instead of playing to their particular strengths, they continually promote themselves via comparison to the 'big names' in the industry, though they have little to none of their bonafides - and then they fall flat when consumers ask them to back up their advertised company claims. They just dig their own hole.
Also, the ridiculous discounting off MSRP adds further insult to your intelligence.
IME, they're perfectly capable of shedding the sh177y reputation and standing on their own particular merits, while building their preferred, fashion-forward styles. They still wouldn't be for everyone, but at least they'd get more respect (and their watches might even hold their value better, as a result).
Anyhow, there's a ton of info on them, via the various watch fora - both plusses and minuses.
