While one can obviously have personal preference on a brand or another, the fact is that it is too general to give a proper judgement on the whole brand. I think that one should look at the specific model rather then just the brand. I find most Invictas rather wild in terms of design and un-appealing to me. However the only one I had, one of the ones with the Seiko movement, was actually not bad and comparably cheap. I don't know how they do it but that was surely worth the meager amount of money asked. Heck, the price is just a little more then the regular price of a Seiko movement alone...